steve work level 3

We set up a symmetrical grid based on Jan Tschichold's layout; we opened a new sheet of paper in illustrator with the size A4  in the portrait format. after I did this I placed in diagonal lines across the both papers and created the shape above. after I did this I opened the ruler set up and put in the y axis as shown above. after tht i placed in two boxers to show how textbook layouts are created.

Today i learn how to use some type tool characters such as leading , tracking and kerning . 1. How do you think the choice of typeface can affect the audience reaction to an important piece of information? (on a health warning for example). The typeface can affect the audience because of its clarity and space out the words are . 2. When looking at text (this might be in a magazine, on a web site or on your own presentation you are currently preparing), what do you think the effect of having greater space (leading) between the lines of type might be?   Its easier to read and people will mostly likely take time to read the magazine with greater space . 3. What do you think happens when viewing text if there is too much space between the letters (tracking)? How does it affect the audience (the people reading).   The text gets wider and the audience will be confuse . 4. How can you bring emphasis to certain words/lines in a piece of text to establish an hierarch...